Working with a Creative Studio can Boost your Brand´s Performance
The aesthetic with which a brand shows itself to the public is a key aspect for it´s success. It does not matter if we talk about a beginner, recent born project or a prestigious brand seeking to transform it´s image. To ignore this can be a big mistake if the goal is to make a positive impact on potential clients and, in the seek of this goal, the creative work in design and advertising comes out as a highly efficient method.
Ideas, no matter how good or successful they might seem, must be put together and represented correctly to communicate and go after goals.
Now, what are we talking about when we refer to the task of creative studies? If we try an approach to the sense of this work, there are some items that might come up to mind: graphic design, advertising, art direction, among many others; but the truth is that the real thing about creative studios goes far beyond. So, for a better understanding on why creative work is so important for any brand´s development, we must comprise more of it´s identity, the perspective of those who consume it and a key question ¿how will a creative strategy be posed to accomplish the expected results? Let´s see.
¿Why a creative studio?
Are you an entrepeneur or a brand project leader? Let´s talk a bit about your situation. It would be innocent to think about anyone with a better knowledge on a brand identity than it´s very creator or runner. Nevertheless, to leave the task of turning this identity into running ideas in the hands of professionals may often bring serious advantages.
It isn´t strange to know some entrepreneur or brand manager who is “in love” with his or her idea. Let´s make clear that this is not a mistake nor a bad attitude, in fact, quite the opposite! Enthusiasm is vital to pursue any goal. However, an unmeasured charm can be harmful if who is willing to communicate the best of a brand falls on a biased way to do it and misses to see what others can, leaving key aspects aside.
Here is where the skills and qualities of a creative studio become so important.
Strengthen the brand´s high points through design, identify goals and draw the best ways to reach them, put advertising strategies to run and succeed on putting communicational concepts together are key steps to come out with the image that will seduce the potential users, clients or customers.
Let´s get to the point by viewing some important concepts that your project or brand can exploit with a creative studio working alongside on their development. To make it easier, you´ll be able to see some real cases of clients that have trusted us with their projects.
As a start, feel free to check out the case of Electro Dorrego, a local company of electric material sales for which we worked on the art direction and advertising strategy.
Your brand carries a message
Any product or brand has an intention, a why to, and, in most of cases, this works as the root idea that encourages entrepreneurs to start their projects. The message that a brand delivers to it´s public is what will boost it´s relevance among the competitors, and the creativity is essential to get beyond and make a positive impact on people.
Being wise in the use of words an images to highlight the main features of your product is a key point to make it stand out from others.
Show solutions in a creative way
One of the greatest challenges of advertising stands on showing what solutions a brand can apply on focused needs of people. What do you offer? Making this visible to those who we are intending to convince relies almost totally on the creativity used to expose the qualities of what we are offering.
The work we made for the national online sales platform Napsix is a good example to see how a punctual solution can be communicated. Design and branding working together on the aim of showing the simplicity and quickness that this app provides on purchasing and selling.
The experience makes it all
We live in an era of fully and complete interaction with virtuality. In this state of things, to consider the relationship between digital and real world can be really helpful. Therefore, get into creating experiences that will encourage clients to interact with both digital and real parts of what you are selling may put you ahead and boost the brand´s identity.
For the local cultural bar “Taverna”, our job on the art design direction was very much about combining visual references related to music, theatre, cinema and other artistic expressions that inhabit this venue. We put it´s image together with culture taking the place´s atmosphere and the customers mood as an inspiration.
¡No much else to say!
If you´re looking for advertising, branding, packaging, art direction and/or design professionals to work on your brand or project, we can help you. We invite you to take a look into our catalogue and know some more about us by navigating out web site.