Marques de Casa Concha
Chile
Concha y Toro is the leading wine producer and exporter in Latin America, and one of the top 10 largest wine companies in the world. We had the pleasure of working on the complete rebranding of their premium portfolio, Marques de Casa Concha. Today, this brand stands as one of the most iconic premium wine ranges from Chile, comprising 11 varietals exported to over 100 countries.
Marques de Casa Concha dates back to 1718, when King Philip V of Spain granted the noble title of Marquis of Casa Concha to José Santiago Concha y Salvatierra. Years later, Don Melchor de Santiago Concha y Toro, the founder of what is now known as Concha y Toro winery, became the 7th Marquis of Casa Concha. In his honor, the Marques de Casa Concha brand was launched in 1976.
The brand needed a refresh and a feeling of youth, aiming to connect with a younger audience without losing the elegance and heritage that has defined it for so many years. Our work was to streamline and simplify the brand’s aesthetic, modernizing it while giving more prominence to the rich history behind this noble brand.
